GUIDES & RESOURCES

The Ink Blog

Plain-English guides from people who print for a living. No jargon, no fluff — just what makes your print marketing work harder. (We print everything but that.)

The EDDM Success GuideThe complete playbook for Every Door Direct Mail — routes, design, ROI.

Business Card Cost GuideWhat cards really cost — real all-in prices.

EDDM Cost GuideWhat every-door mail costs per home & route.

Banner Cost GuidePer-square-foot math, finished & shipped.

Sticker Cost GuideDie-cut pricing, per-sticker math.

Menu Printing Cost GuideWhy 17¢ menus beat laminated ones.

Yard Sign Cost GuideStakes, double-sided & the 5-pack math.

Flyer Printing Cost GuideFull-color 8.5×11 flyers from $89 for 100 — shipping, proof and file check included.

Door Hanger Printing Cost GuideDie-cut door hangers from $259 for 250 — shipping, proof and file check included.

Postcard Printing Cost GuideFull-color 4×6 postcards from $59 for 100 — shipping, proof and file check included.

Custom T-Shirt Printing Cost Guide1-color custom tees from about $6.80 per shirt at 144 — shipping and proof included.

Loyalty Punch Card Cost GuidePunch cards from $54.99 for 500 — and why they work.

Hang Tag Cost GuideDrilled & strung tags from $149 for 500.

Print Design Cost GuideFlat design prices, from a $29 file fix to a $299 logo.

16PT vs Suede vs Raised UV vs PlasticWhich business card stock & finish should you order?

EDDM vs Targeted Direct MailWhich wins you more customers per dollar?

Flyers vs Brochures vs Rack CardsWhich print piece fits your goal?

Vinyl vs Mesh BannersWhich holds up outdoors and in the wind?

Screen Print vs DTG vs EmbroideryThe right method for your custom apparel.

Gloss vs Matte vs Soft-TouchWhich print finish should you choose?

Die-Cut vs Kiss-Cut vs SheetsWhich custom sticker should you order?

Tri-Fold vs Bi-Fold vs Z-FoldWhich brochure fold fits your content?

Foil vs Spot UV vs Raised Spot UVWhich premium card finish wins?

Find the Right Sign MaterialAll 9 materials compared — free infographic.

Yard Signs vs BannersWhich outdoor sign do you need?

Postcard Sizes for Mail & EDDM6x9 vs 6.5x9 vs 9x12 — which qualifies?

Which Print Product Do You Need?Match the right piece to your actual goal.

EDDM, ExplainedReach every mailbox — no mailing list required.

Postcard ROI: The Real MathBreak-even formulas and what lifts response.

The Card Finish GuideSuede vs Spot UV vs Plastic — feel the difference.

Paper Weights & Stocks14PT, 16PT, 100LB — the whole cheat sheet.

The Banner Size GuideReadable from right where it matters.

Apparel Ordering, DecodedScreen print vs embroidery, sizes, artwork.

CMYK vs RGBWhy print colors shift — and how to fix it.

Bleed, Safe Zones & 300 DPISet up files like a pro (or let us check them free).

Online vs Local Print ShopAn honest side-by-side: price, proofs, speed, help.

Print Marketing That Still WorksThe six pieces that pull hardest — and how to track them.

Holiday Retail Print ChecklistWhat to print for the season and when to order it.

New Year Menu RefreshWhat to change in January and how to plan the reprint.

January Gym MarketingCatch the New Year fitness surge with print.

Spring Real Estate FarmingPick a farm, set a cadence, mail every month.

EDDM Sizes & PostageWhich mailer sizes qualify and how route pricing works.

How Many Business Cards?Rules of thumb by role, with real price tiers.

How Many Flyers Do I Need?Quantities for handouts, door-to-door and events.

Business Card Design TipsWhat to put on it so it gets kept, not tossed.

Flyer Design TipsOne headline, one offer, one call to action.

Door Hangers: Design & DeliveryWhat to print and how to hang them legally.

Postcard Copy That Gets CallsHeadline, offer, proof, call to action.

Yard Sign Design TipsReadable from a moving car — letter-height chart.

Banner Design TipsLetter size by viewing distance, layout and color.

Event & Trade Show ChecklistEverything to print for the booth, with timing.

Restaurant Menu Design TipsLayout and readability that sell more.

QR Codes on PrintSize, contrast and tracking — test before you print.

Grand Opening Print ChecklistWhat to print and when, four weeks out to day one.

Small Business Print ChecklistThe core print toolkit by stage and budget.

Vector vs Raster Logo FilesWhich logo file to send — and why yours looks blurry.

Turnaround & Rush GuideHow long printing takes and what rush costs.

How to Print a Canva DesignExport settings that print right the first time.

Enough reading — time to print something.

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