GUIDES & RESOURCES

The Ink Blog

Plain-English guides from people who print for a living. No jargon, no fluff — just what makes your print marketing work harder. (We print everything but that.)

FEATURED GUIDE

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The EDDM Success GuideThe complete playbook for Every Door Direct Mail — routes, design, ROI.

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16PT vs Suede vs Raised UV vs PlasticWhich business card stock & finish should you order?

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EDDM vs Targeted Direct MailWhich wins you more customers per dollar?

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Flyers vs Brochures vs Rack CardsWhich print piece fits your goal?

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Vinyl vs Mesh BannersWhich holds up outdoors and in the wind?

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Screen Print vs DTG vs EmbroideryThe right method for your custom apparel.

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Gloss vs Matte vs Soft-TouchWhich print finish should you choose?

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Die-Cut vs Kiss-Cut vs SheetsWhich custom sticker should you order?

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Tri-Fold vs Bi-Fold vs Z-FoldWhich brochure fold fits your content?

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Foil vs Spot UV vs Raised Spot UVWhich premium card finish wins?

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Find the Right Sign MaterialAll 9 materials compared — free infographic.

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Yard Signs vs BannersWhich outdoor sign do you need?

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Postcard Sizes for Mail & EDDM6x9 vs 6.5x9 vs 9x12 — which qualifies?

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Which Print Product Do You Need?Match the right piece to your actual goal.

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EDDM, ExplainedReach every mailbox — no mailing list required.

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Postcard ROI: The Real MathBreak-even formulas and what lifts response.

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The Card Finish GuideSuede vs Spot UV vs Plastic — feel the difference.

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Paper Weights & Stocks14PT, 16PT, 100LB — the whole cheat sheet.

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The Banner Size GuideReadable from right where it matters.

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Apparel Ordering, DecodedScreen print vs embroidery, sizes, artwork.

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CMYK vs RGBWhy print colors shift — and how to fix it.

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Bleed, Safe Zones & 300 DPISet up files like a pro (or let us check them free).

Enough reading — time to print something.

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