A full-service EDDM campaign typically costs $0.50–$1.00 per home delivered, covering printing, processing, and USPS postage. At i Can Print That, complete print-and-mail EDDM starts at $398 per route, reaching roughly 400–800 homes — all-in, with every cost included upfront.
What drives the price of an EDDM campaign
EDDM pricing comes down to three levers. Postage is the biggest: USPS charges a retail rate per piece, and since EDDM delivers to every mailbox on a route, your postage bill scales directly with homes reached. Printing is second: EDDM pieces must meet USPS “flat” size rules — most campaigns use large postcards like 6.5×9 or 8.5×11 — and bigger pieces cost more to print. Third is processing: pieces must be bundled, faced, and paperworked to USPS specifications, which full-service providers handle for you. Routes range from roughly 400 to 800 addresses, so two campaigns with the same route count can differ meaningfully in total pieces and postage.
Typical market pricing vs. all-in pricing
Priced piecemeal, EDDM gets confusing fast. Many online printers quote printing alone — often $200–$400 per thousand large postcards — then postage, bundling, and drop-off become your problem or a separate line item. DIY retail EDDM means printing, paying postage at the counter, and hand-delivering bundles to the right post office with correct USPS paperwork. Full-service market pricing generally lands between $0.50 and $1.00 per home once everything is tallied. All-in pricing removes the guesswork: our from-$398-per-route price covers printing, USPS-compliant prep, postage, and mail entry — plus a free proof, free file check, and reprint guarantee.
Real EDDM prices (all-in)
| Service | Price (All-In) | What's Included |
|---|---|---|
| EDDM, per route | From $398 | Printing + processing + USPS postage |
| Homes reached | ~400–800 per route | Every mailbox on the route |
| Effective cost per home | Roughly $0.50–$1.00 | No separate postage bill |
How to save money on EDDM (honestly)
Target routes, not zip codes: USPS route data shows household counts and residential/business mix, so picking two high-density residential routes near your location often beats scattering budget across five mediocre ones. Design one strong offer with a deadline — a trackable coupon or code tells you which routes to repeat. Mail the same routes two or three times rather than new routes once; repetition reliably lifts response in direct mail. Skip the urge to go undersized — a piece that misses USPS flat specs can't mail as EDDM at all. And use the free file check: a rejected or reprinted mailing is the most expensive EDDM mistake there is.
All-in pricing. Free proof. No checkout surprises.
Start your all-in EDDM campaign from $398 per route.
Start your all-in EDDM campaign from $398 per route. ⚡ Or build a full kitFrequently asked questions
How much does EDDM cost per home?
Full-service EDDM typically runs $0.50–$1.00 per home, including print, processing, and postage. Our from-$398 per-route pricing covers roughly 400–800 homes, which works out to about 50 cents to a dollar per mailbox — with no separate postage payment or post office trip required.
How many homes does one EDDM route cover?
USPS carrier routes typically contain 400–800 delivery points, though some run smaller or larger. EDDM delivers to every mailbox on the routes you select — there's no mailing list to buy or maintain. A typical local campaign uses 2–5 routes, reaching roughly 1,000–4,000 homes around a business.
Is EDDM cheaper than direct mail with a mailing list?
Usually, yes. EDDM retail postage undercuts standard letter-rate list mail, and you skip list purchase costs, which often run $0.10–$0.30 per name. The tradeoff: EDDM targets geography, not demographics. For restaurants, home services, and retail, saturating nearby routes is typically the better value.
What size does an EDDM postcard have to be?
EDDM pieces must qualify as USPS "flats" — in practice, at least 10.5 inches long or more than 6.125 inches tall, with 6.5x9 and 8.5x11 the most popular formats. Oversized pieces mail at the same postage rate as smaller flats, so going big costs little extra and dominates the mailbox.
What does a 5-route EDDM campaign cost?
At from $398 per route, five routes run from about $1,990 all-in and reach roughly 2,000–4,000 homes, depending on route sizes. That includes printing, USPS processing, and postage. Comparable full-service campaigns across the market commonly total $1,500–$3,500 once every line item is counted.