What to print first & why
Business cards for real estate agents aren't optional — they're the handshake that stays behind. Print those first, and print enough to be generous with them. Then just-listed and just-sold postcards: nothing farms a neighborhood like proof you're actually selling it. Yard signs and open house directionals are your 24/7 street presence — the agent with the most signs looks like the agent with the most business. When you're ready to own a whole zip code, EDDM neighborhood mailers put your brand in every mailbox on a route without you buying a single mailing list. Consistency wins listings; print is how you look consistent.
What it actually costs
Every price is all-in — shipping included, no checkout ambush. Business cards: $39.95/100, $44.95/250, $54.99/500. Just-listed/just-sold postcards (4×6): $59/100 or $109/500 — about 22 cents each at volume. Yard signs: $45 each, 2 for $65, 5 for $109, which is where the per-sign math gets fun. Door hangers for your farm area: $279/500. Flyers for open houses: $129/250 or $189/500. And EDDM neighborhood mailers start at $398 per route — that covers print AND mail to roughly 400–800 homes. Brokerage-branded folders or something custom? Custom quote.
How it works
Send us your design — from Canva, your brokerage's template, wherever — and we run a free pro file check so your headshot doesn't print blurry and your phone number doesn't get trimmed off the edge. You get a free digital proof before anything prints, and nothing is charged until you approve it. Compliance logo missing? License number typo? Caught at the proof, fixed for free, before 500 postcards exist. Then we print and ship anywhere in the US, shipping already in the price, with a reprint guarantee if we get it wrong. You stay in escrow; we stay in prepress.
Frequently asked questions
How much do real estate postcards cost?
Just-listed and just-sold 4x6 postcards cost $59 for 100 or $109 for 500 at i Can Print That, with shipping included. Every order includes a free pro file check and a free digital proof — you're not charged until you approve it. For mailing without a list, EDDM routes start at $398 including print and postage.
What is EDDM and should real estate agents use it?
EDDM (Every Door Direct Mail) delivers your mailer to every address on a postal route — no mailing list needed. For agents farming a neighborhood, it's the simplest way to reach 400–800 homes at once. Our EDDM neighborhood mailers start at $398 per route, and that price covers both printing and mailing.
How many yard signs does a new agent need?
Most new agents start with five: one main sign plus directionals for open-house corners. At $45 each, 2 for $65, or 5 for $109, the 5-pack is the obvious play — it drops your per-sign cost to $29 and covers a full open-house weekend. Add more as listings stack up.
Can I print my brokerage's branded template?
Yes. Upload your brokerage template (Canva, PDF, whatever your marketing department sent) and our free pro file check verifies resolution, bleed, and trim before anything prints. You'll approve a free digital proof first — the stage where missing compliance logos and license numbers get caught — and you're never charged until you approve.
What printed materials do top-producing agents use?
The standard kit: business cards ($39.95/100), just-listed/just-sold postcards ($59/100), yard signs (5 for $109), open-house flyers ($129/250), and door hangers ($279/500) for farm areas — plus EDDM mailers (from $398/route) for neighborhood domination. The pattern isn't any single piece; it's showing up in print consistently, every month, in one defined area.
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