BUYER'S GUIDE

Which Print Product Do You Actually Need?

There are dozens of print products, but you don't have a “product” problem — you have a goal. Trying to get found? Stay top-of-mind? Fill an event? Match the goal to the piece and the choice makes itself. Here's the shortcut.

i Can Print That · 6 min read
Which Print Product Do You Actually Need?

Goal: make a personal connection

Business cards. The one piece people hold and keep. Premium stock and a distinctive finish do the heavy lifting. → Business Cards

Goal: reach a whole neighborhood

EDDM postcards. Blanket every mailbox on chosen routes, no list required. Cheapest way to saturate a local area. → EDDM Full Service

Goal: promote an event or offer

Flyers and postcards. Cheap, fast, flexible. Hand them out, post them, insert them, mail them. → Flyers · Postcards

Goal: get seen outdoors

Banners and yard signs. Roadside visibility for openings, sales, campaigns, and directions. → Banners · Yard Signs

Goal: turn customers into fans

Stickers and apparel. The marketing people choose to display and wear. → Stickers · Apparel

Ready to print it?

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Keep reading

📮 The EDDM Success GuideThe complete playbook for Every Door Direct Mail📬 EDDM, ExplainedReach every mailbox — no list required💰 Postcard ROI: The Real MathBreak-even formulas & response drivers

Print for your industry: Restaurants · Real Estate · Salons · Makers · Retail · Trades · Gyms · Nonprofits