What to print first & why
Lead with a vinyl banner: “Founding Member Rates,” “6-Week Challenge Starts Monday,” or just your name in letters visible from the stoplight. Gyms sell on proximity, and a banner is how proximity finds out about you. Next, class-pass punch cards — for drop-in studios, yoga, and boot camps, a punch card is both your pricing model and your retention plan in one 11-cent card. Flyers power your challenge launches and partner-business tables (coffee shops love them). Die-cut stickers turn shaker bottles and laptops into member-powered billboards. And custom tees? That's your members wearing the marketing.
What it actually costs
All-in, shipping included, zero fine print — you flinch at hidden fees as much as your members do. Vinyl banners: $59 (2×6), $75 (3×6), $89 (3×8). Loyalty/class-pass punch cards: $54.99 for 500. Flyers for your next challenge or open house: $129/250 or $189/500. Die-cut stickers: $139/250 or $219/500. Business cards for trainers and front desk: $39.95/100, $44.95/250, $54.99/500. Custom tees for members, staff, or challenge winners run from $9.40 each at 144 — merch-table margin territory. Postcards for member win-backs: $59/100 or $109/500. Schedules, waivers, wall graphics? Custom quote.
How it works
Upload your design — Canva counts — and we run a free pro file check so your logo prints crisp on a 3×8 banner, not stretched like a bad burpee. You get a free digital proof before anything prints, and nothing is charged until you approve it: wrong class times and old pricing die at the proof stage, free. Approve it and we print and ship anywhere in the US, shipping already included, with a reprint guarantee behind every order. Time it right — banner up two weeks before the challenge, flyers out ten days ahead — and your print does the warm-up before your sales pitch ever starts.
Frequently asked questions
What printing does a new gym or fitness studio need?
The opening kit: a vinyl banner ($59–$89) announcing founding-member rates, flyers ($129/250) for surrounding businesses, punch cards ($54.99/500) for class packs, and business cards ($39.95/100) for every trainer. Under $300 total, shipping included. Add custom tees (from $9.40/ea at 144) once you've got members to wear them.
How much do class-pass punch cards cost?
Punch cards cost $54.99 for 500, shipping included — about 11 cents each. For drop-in studios, yoga, and boot camps they double as your class-pack system and your retention tool: a card that's seven punches full is a powerful reason to come back. You approve a free digital proof before printing, and pay only after approval.
Are custom t-shirts worth it for a gym?
Yes, twice over: sold at the front desk they're a profit line (from $9.40 each at 144, healthy margin at a $25 retail), and worn around town they're advertising you didn't pay media rates for. Challenge-finisher shirts are the sweet spot — members earn them, then wear them everywhere.
How far in advance should I print for a fitness challenge launch?
Work back from launch day: banner up two weeks out, flyers distributed ten days out, punch cards and tees in hand by day one. Production starts once you approve your free digital proof, and shipping is included, so ordering three weeks ahead keeps everything comfortable. Tighter timeline? Ask — rush is a custom quote.
Can I print promotional pricing without getting stuck with it?
That's what the proof stage is for — you review a free digital proof before anything prints, and nothing is charged until you approve, so pricing and dates are confirmed by you, in writing, every time. Smart move: put dates on flyers ("through March 31") and keep banners evergreen so they outlive any single promo.
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